LinkedIn Featured section

What you can feature

There's no cap on how many items you add, but LinkedIn displays only the first 400. You add the section with Add profile section, where it's listed under Recommended.

• Posts you've authored.
• Articles you've published on LinkedIn.
• Links to pages elsewhere, such as a case study, portfolio or talk recording.
• Documents and images you upload.

Who sees it

Featured items follow your existing visibility settings: a post you shared with connections only is still limited to connections when it sits in Featured. LinkedIn also says featured content isn't discoverable through search, and that a viewer has to be signed in to LinkedIn to see it. In practice that makes Featured a tool for people already looking at your profile, not for search engines or logged-out visitors.

Using it well

• Put the item you most want acted on first; most visitors won't scroll through the whole row.
• Check how links preview. LinkedIn builds the card from the page's Open Graph tags, so a missing image makes a weak tile.
• Swap out items that have gone stale, such as an event that has already happened.
• Feature a strong post rather than a repost, so the work shown is clearly yours.
• Give uploaded documents and images a clear title, so people know why they're worth opening.

Featured section vs your website

Because Featured is only visible to signed-in members, your own site is where the same picks reach everyone else. On Pro and Essentials, LinkedInEmbed's Selected posts mode lets you choose up to 4 posts to show; the guide to embedding specific posts walks through it.