Founders & startups
Let your founder's LinkedIn do the talking on your startup site
At an early-stage startup, the founder's LinkedIn often has more followers and livelier posts than the company page. Put both on your website: the founder's posts carry the story and the traction, the company card carries the brand, and visitors, investors and first customers see a team that's moving.
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Northwind Labs · Latest from LinkedIn
The problem
- The founder's posts get the engagement, but the startup website shows none of it
- A brand-new company page has few followers and little to show yet
- Investors and journalists piece together your progress from scattered LinkedIn posts
How LinkedIn widgets help
Borrowed reach on your own site
Founder posts with their reactions and comments give a young company the social proof its own page hasn't built yet.
Founder and company, side by side
A founder feed next to a company card uses 2 LinkedIn sources, which the Pro plan covers with a widget to spare.
Milestones up front
On paid plans, feature up to 4 chosen posts, such as your launch or funding announcement, instead of the newest ones.
Recommended widgets
The LinkedIn widgets that work best for founders & startups.
Where to place it
- Home page, below the product pitch
- Founder story page
- Investor and fundraising pages
- Launch and waitlist landing pages
Frequently asked questions
Can one feed mix the founder's posts and the company's posts?
Not in a single widget, because each widget reads from one LinkedIn profile or company page. Place a founder feed and a company feed side by side, or turn on “Include reposts” in the company feed if your company page reposts the founder's updates.
We have two co-founders. Which plan fits?
Two co-founder profiles plus the company page are 3 LinkedIn sources, so you need Essentials: 5 sources and 5 widgets, refreshed every 30 minutes. One founder plus the company page fits Pro.
Will the founder's off-topic posts show up too?
A live feed shows the profile's latest public posts, whatever they're about. To control exactly what appears, switch to Selected posts on Pro or Essentials and pick up to 4 posts.
More use cases
Put your LinkedIn on your website today
Create your first widget in about two minutes. Free plan, no credit card required.