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LinkedInEmbed

Sales teams & account reps

Put a trusted face next to every sales conversation

When a rep reaches out, prospects look them up. Save them the search: show the rep's LinkedIn profile card and the recommendations past clients wrote on the pages your team sends prospects to, from target-account landing pages to the meeting booking page.

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MP

Maya Patel

Head of Growth at Northwind Labs · B2B marketing & product-led growth

Austin, Texas, United States

2,847 connections

18.4K followers

Northwind Labs

Currently

Head of Growth

Northwind Labs · Since Mar 2022

Skills

Growth MarketingProduct-Led GrowthB2B SaaSPositioningDemand GenerationLifecycle MarketingExperimentationAnalytics+2 more

Experience

  • Senior Growth Marketing Manager

    Brightpath

    Jun 2019 – Feb 2022

  • Product Marketing Manager

    Lumen Analytics

    Jan 2017 – May 2019

  • Marketing Associate

    Fieldwork Studio

    Aug 2015 – Dec 2016

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The problem

  • Prospects get a meeting link from a rep they know nothing about
  • Account landing pages pitch the product but never introduce the people behind it
  • Praise from past clients sits on each rep's LinkedIn, out of sight during a deal

How LinkedIn widgets help

Known before the first call

A profile card with photo, role and experience shows prospects who they're about to meet.

Client words, not sales copy

The recommendations widget shows what customers wrote about a rep, under their own names and headlines.

Sized to a small team

Each rep is one LinkedIn source. Essentials includes 5 sources and 5 widgets: a card for each of five reps, or a card plus recommendations for two.

Recommended widgets

The LinkedIn widgets that work best for sales teams & account reps.

Where to place it

  • Target-account landing pages
  • Meeting booking and demo request pages
  • “Meet your account team” sections
  • Rep bio pages linked from outreach emails

Frequently asked questions

Do we need each rep's permission?

Ask first. LinkedInEmbed only reads public LinkedIn information and never needs a rep's login, but only feature profiles and recommendations the person has agreed to show.

What happens when a rep leaves?

Their card follows their public LinkedIn profile, so after the next refresh it shows their new employer. Take their widget off your pages and set one up for whoever takes over the account.

Can we change the button on a rep's card?

Yes. The profile card's button label is editable, for example “Connect with your rep”, and the button opens the rep's LinkedIn profile.

More use cases

Put your LinkedIn on your website today

Create your first widget in about two minutes. Free plan, no credit card required.

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