SaaS & technologyBy the LinkedInEmbed team · Updated
LinkedIn content for SaaS and technology websites
Quick answer
A SaaS or tech company website should use LinkedIn content where buyers check that a vendor is real and active: company posts on product and changelog pages, founder and leadership profiles on the about page, and open roles on careers. Hold product claims and employee posts you feature to the same standard as your own marketing copy.
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Why software buyers look for LinkedIn signals
Before signing with a software vendor, especially a young one, buyers want to know it will still be around next year: who founded it, whether the team is growing and whether the product actually ships. Much of that evidence already lives on LinkedIn as launch posts, hiring posts and leadership profiles. Embedding it puts that proof on the pages buyers read during evaluation, without anyone rewriting it as website copy.
Which pages get which widget
If you run Showcase Pages, which LinkedIn describes as pages for a specific brand, business unit or initiative, connect each product line's Showcase Page to that product's pages instead of using the main company feed everywhere. Each Showcase Page counts as its own source.
| Page | LinkedIn content | Why |
|---|---|---|
| Product or feature page | Selected posts about that feature's launch | Shows it shipped and how it was received |
| Changelog or “What's new” | Live company posts feed | Covers updates between written release notes |
| About or leadership | Founder and executive profile cards | The experience behind the company |
| Careers | Jobs list and company card | Open roles and team size; see the careers page use case |
| Investors or press | Company card | Followers, employees on LinkedIn, headquarters |
Founder feeds versus the company Page
At an early-stage company, the founder's personal profile often posts more, and gets more response, than the company Page. That makes the founder's feed tempting for the home page, but it mixes product news with fundraising updates, hiring pleas and personal opinions, and it leaves with the founder if they step back.
A practical split: the company Page's feed on product, changelog and home pages, where every post should be about the product; the founder's profile card, or a few hand-picked founder posts, on the about page under a “From the founder” heading. Each profile is a separate source from the company Page.
Endorsements, claims and security reviews
- Employee posts: the FTC's Endorsement Guides FAQ says employees who promote their employer's products should disclose the relationship, and that listing the employer on their profile isn't enough. If you feature an engineer's or salesperson's post praising the product, make sure the connection is clear in the post.
- Customer posts: a customer's post about you becomes a testimonial once it's on your pricing page. Ask first, and see do you need permission to embed someone else's post?
- Product claims: posts are often written faster and looser than website copy. Claims about compliance certifications, uptime or integrations should be ones you can support, because they now appear on your site as well.
- Security questionnaires: enterprise prospects often ask which third-party scripts run on your site. The widget loads a small script and an iframe from linkedinembed.com, sets no cookies, uses no fingerprinting and records only aggregated daily view and click counts. If you send a Content-Security-Policy header, allow it as described in LinkedIn feed not showing.
This is general information, not legal advice. For endorsement disclosures, check with your legal team.
A setup plan for a software company
- 1
Early-stage startup
Free covers one widget: the company feed on your home or about page. Pro (3 widgets, 2 sources) fits a company feed and a jobs list from the company Page plus the founder's profile card.
- 2
Growth-stage company
Essentials (5 widgets, 5 sources) fits the company Page's feed, jobs list and company card plus two leadership profile cards, or Showcase Page feeds for separate product lines.
- 3
Launch days
Once the announcement is live on LinkedIn, add it to a Selected posts widget on the feature page. Engagement counts update at most every 30 minutes on Essentials and every 24 hours on Pro.
Sources
Try it with your firm's LinkedIn page
The free plan includes one widget of any type. No credit card.
Frequently asked questions
Can we show posts from one product's Showcase Page?
Yes. Paste the Showcase Page URL as a company source and create a posts feed or company card from it. It counts as one source, separate from your main company Page.
Can we embed our LinkedIn Product Page?
Not directly. LinkedInEmbed works with personal profiles and with company, Showcase and school Pages. LinkedIn Product Pages aren't a supported source, so share product news through posts on your company or Showcase Page.
Does a LinkedIn feed replace our changelog?
No. Keep written release notes for what customers need in detail, such as breaking changes and migration steps. A feed adds the announcements and context your team posts between releases.
Put your LinkedIn on your website today
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