Embedding LinkedIn on a websiteBy the LinkedInEmbed team · Updated
Do I need permission to embed someone else's LinkedIn post?
Short answer
It's safest to ask. LinkedIn offers “Embed this post” for any public post, but its User Agreement tells members not to copy or distribute other people's posts without permission, except through LinkedIn's sharing features. Whether a given use is covered is a legal question, and featuring someone's words in your marketing is best done with their consent.
When asking matters most
LinkedIn says the author isn't notified when you embed their post, so they may never know unless you tell them. Asking first avoids surprises.
| Use | Ask first? |
|---|---|
| Embedding a public post in an article that discusses it | Courteous; the post stays on LinkedIn and links back to the author |
| A customer's post about you on your homepage or sales page | Yes: it's being used to promote your business |
| A colleague's or employee's post on your careers page | Yes, and remember they may leave or delete it later |
| A screenshot or copied text of the post | Yes: that's copying, not LinkedIn's sharing feature |
| A widget showing another person's public profile or posts | Yes: only embed content you own or have permission to use |
How to ask
A quick LinkedIn message is usually enough for an informal mention. For prominent marketing uses, such as a testimonial on a pricing page or in an ad, a short written confirmation by email is easier to keep track of. If you work with a marketing or legal team, they may already have a standard release for customer quotes.
- Say which post, where it will appear (link to the page) and why.
- Say whether you'll embed it (it stays on LinkedIn and links back) or quote it (text or image on your site).
- Offer an easy way out: you'll remove it any time they ask.
- Keep their reply, for example the LinkedIn message or email, with the page it relates to.
- Credit them by name and keep the link to their original post.
Not legal advice. For advertising, regulated industries or anything beyond a simple website mention, check with a lawyer.
Easier alternatives for testimonials
If you want praise from clients or colleagues on your site, ask for a LinkedIn recommendation instead. Recommendations are written specifically to be shown on your profile, and the recommendations widget displays the ones on your public profile. See recommendations vs endorsements.
If someone says no, or later deletes their post, remove the embed. A native embed is deleted with the post, and a LinkedInEmbed widget drops it after the next refresh.
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