How do I add a LinkedIn icon or follow button to my website?

Your options

Adding the LinkedIn icon the right way

LinkedIn's brand guidelines allow members to use the [in] logo as a hyperlink to their LinkedIn profile, company page or group page, including in a row of social media icons. Link it to your profile URL or company page URL.

• Use one of three colors: blue, black or white. Blue on a solid white background is LinkedIn's preferred version.
• Don't change the logo's color or shape, or combine it with other symbols, words or designs.
• Don't use it in a way that implies LinkedIn endorses or is affiliated with you.

For accessibility, give an icon-only link a text label for screen readers, such as “LinkedIn profile of [your name]”, and point it at your clean public URL rather than a long link with extra parameters copied from the app.

Adding a company Follow button

LinkedIn's help center says any company, university or high school with a LinkedIn Page can add a Follow button to its website using LinkedIn's developer resources. The Follow Company plugin is a short JavaScript snippet: one script tag loads LinkedIn's platform script, and a second script tag of type IN/FollowCompany carries your numeric company ID in its data-id attribute.

Page admins can find the company ID in the address of the Page's admin view: it's the number after /company/. Using LinkedIn plugins means accepting LinkedIn's Plugin Terms of Use. LinkedIn's plugin page was last updated some years ago, so test the button on your live site.

Prefer no third-party script? The LinkedIn company page widget includes a Follow button that opens your page on LinkedIn in a new tab, where visitors follow with one click.