How LinkedIn worksBy the LinkedInEmbed team · Updated
Can you embed a LinkedIn group on your website?
Short answer
Not as a live feed. Most LinkedIn groups are private: in listed and unlisted private groups, posts are visible only to members, so they can't appear on a website. Public groups let anyone view posts, but LinkedIn's help center doesn't describe a way to embed a group's feed. Link to the group and share highlights publicly instead.
The three kinds of LinkedIn group
When someone posts inside a group, the post's visibility is Group: LinkedIn's help center says it's visible only to members of the group where it was shared. That's different from a post shared with Anyone, which is the only kind LinkedIn lets you embed.
| Group type | Who can see posts | Found in search? |
|---|---|---|
| Public | Anyone, including people not signed in to LinkedIn | Yes |
| Private, listed | Members only | Yes, and shown on member profiles |
| Private, unlisted | Members only | No; joined through a direct link or invitation |
What you can do instead
- Link to the group. LinkedIn's brand guidelines allow its [in] logo as a hyperlink to your profile, company page or group page. See how to add a LinkedIn icon.
- Write a short landing page: who the group is for, what members discuss and how to join, with a clear Join button.
- Share highlights publicly. Post a summary of a good discussion from your profile or company page with visibility set to Anyone. Public posts can be embedded one at a time or shown in a feed widget.
Don't screenshot or copy posts from a private group onto a public website. Members posted them for the group only, and LinkedIn's User Agreement asks members not to copy or distribute other people's posts without permission.
Can a widget show a group?
LinkedInEmbed builds widgets from LinkedIn profiles and company pages only, and shows only publicly available content, so groups aren't supported. If your group is run by a company, the company's public page posts are the closest substitute: see embed LinkedIn company page posts.
If you run the group
Group owners choose the group's type. If you want discussions to be readable by non-members, LinkedIn's help center describes public groups, where anyone on or off LinkedIn can view what members post and share. Think carefully before you go that way: members often share more openly in a private group, and they joined under its rules.
For your website, the most reliable approach is usually a regular public post from your own profile or company page that sums up the best discussions, plus a clear link for people who want to join the conversation in the group itself.
Sources
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