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LinkedInEmbed

Privacy, speed and SEOBy the LinkedInEmbed team · Updated

Do embedded LinkedIn posts help SEO?

Short answer

Mostly indirectly. Embedded LinkedIn posts and widgets load in an iframe, so search engines generally credit the post text to the embed's source, not your page. The benefit comes from what visitors see: fresh activity, social proof and reasons to stay and trust you. For rankings, your own page copy, headings and links still do the work.

Why the text doesn't count as yours

An iframe is a separate page displayed inside yours. LinkedIn's native embed loads from linkedin.com, and a LinkedInEmbed widget loads from linkedinembed.com. Search engines generally treat that content as belonging to the source page, so it doesn't add words, keywords or freshness to your URL.

That's also true of most social media embeds, so it isn't a reason to avoid them; it's a reason not to rely on them for SEO.

Where embedded posts do help

  • Trust: real posts, recommendations and follower counts show visitors you're active and credible.
  • Engagement: something new to look at can keep visitors on the page longer.
  • A current-looking site: a feed shows recent activity without you editing pages.
  • Cross-promotion: visitors who click through can follow you on LinkedIn.

How to get real SEO value from LinkedIn content

  1. 1

    Write around the widget

    Give the section a heading and a short paragraph in your own words, such as what you post about and why it matters to your visitors.

  2. 2

    Turn your best posts into pages

    Expand a popular LinkedIn post into a blog article on your site. LinkedIn's User Agreement says you own your original content.

  3. 3

    Link both ways

    Link from LinkedIn posts to relevant pages on your site, and from your site to your LinkedIn profile or company page.

  4. 4

    Keep your page's main copy strong

    Titles, headings, descriptions and internal links are what search engines read on your page.

Public LinkedIn posts can also rank on their own, on linkedin.com. See do LinkedIn posts show up in Google?

Mistakes to avoid

  • Replacing written content with a feed: a page that's mostly a widget gives search engines little to read about you.
  • Copying other people's posts as text to add keywords: it needs their permission and rarely adds anything unique.
  • Leaving the widget without context: a heading such as “Latest from our LinkedIn” and one sentence of your own help visitors and search engines understand the section.
  • Treating LinkedIn engagement as page content: reactions and comment counts are social proof for visitors, not text on your page.

Sources

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